Emerald Launches Video Marketing

This week, we filmed our latest branding initiative at the Ricoh Customer Experience Center in NYC. We're excited to launch new video content next month focusing on the Emerald and Mission. We had a great shoot thanks to our collaboration with Bluehaus Productions. Stay tuned for our video!

Check out Bluehaus Productions. We are amazed by their work: http://bluehaus.nyc/


Emerald Toy Drive 2017


Emerald is running a holiday toy drive for the Cohen Children's Medical Center in New Hyde Park! You can bring any toy donations to our office at 100 Milbar Blvd, Farmingdale, NY 11735. Emerald will also be donating $25 in toys for every sale made in November and December! Please bring any toy donations by December 15th. Contact us if you have any questions!

Ricoh Customer Experience Center

Ricoh hosted Emerald at the Customer Experience Center in NYC this week. We're excited to bring in our customers to this beautiful showroom and demo the best products and solutions for their business! 

New Compact Ricoh Devices Bring Affordability and Simplicity to Multiple Business Environments

Black and white A4 portfolio additions enable users to print quickly with little setup at nearly half of the average competitive cost per page

MALVERN, Pa., Feb. 13, 2017 /PRNewswire/ -- Ricoh USA, Inc. today announced new black and white multifunction printers (MFPs) and laser printers designed to empower users to produce quality output quickly and easily. Boasting a compact size, high print quality and a low total cost of ownership (TCO), the RICOH SP 377DNwX and RICOH SP 325DNw printers; and the RICOH SP 377SFNwX and RICOH SP 325SFNw MFPs are an economical solution that helps meet the unique document imaging and information sharing needs of small businesses and workgroups.

The affordable RICOH SP 377 and RICOH SP 325 series provide excellent print quality and speed in a small footprint – benefits that appeal particularly to small businesses, small office/home office (SOHO) and other business environments. Able to fit conveniently on or under desks and counters, these A4 devices print 30 pages per minute (ppm) at up to 1,200 x 1,200 dpi resolution. Their powerful 360 MHz print controllers with 128 MB memory help to quickly process files, reducing lag time and driving increased productivity, while an Automatic Reversing Document Feeder (ARDF) streamlines copying, scanning and faxing of multipage originals.

Along with impressive speed capabilities, the RICOH SP 377 and RICOH SP 325 series are remarkably cost effective. Both RICOH SP 377 models offer an unmatched cost per page that is nearly fifty percent less than the competition on average. Additionally, their larger starter and replacement cartridges allow for a 6,400-page yield – more than double that of the closest competitor – giving users more uptime for sharing information and less time spent replacing consumables. For lower volume environments, both RICOH SP 325 models come at a low upfront cost making them a logical purchase for a small business or workgroup.        

These simple-setup devices are designed to let workers print easily from their own devices. A streamlined, straightforward operation panel executes common tasks, navigates easily, releases jobs simply and authenticates quickly - all with a few, short steps. Employees can print quickly and securely via WiFi Direct from many device types, including Mac OS. And, visitors can also print seamlessly and easily via near-field communication (NFC).

"In modern, fast-paced business environments, workers expect to be able to quickly and easily print, copy or scan – the less steps, the better," said John Brophy, Vice President, Product Marketing, Ricoh USA, Inc. "That's why the RICOH SP 377 and SP 325 series were designed with one major mandate: simplicity. We wanted to make sure that no matter who needs to print, or what device they need to print from, they can do so without delays. That helps keep businesses running smoothly."

© 2017 Ricoh USA, Inc. All rights reserved. All referenced product names are the trademarks of their respective companies.

Does Consistent Color Matter for Your Business?

Consistent color is critical for creating strong, emotion-packed messaging.

No matter whether your customers require brochures,  promotional mail, fund-raising banners or catalogs– the need for consistency is crucial to the both the brand recognition  and messaging impact.

Colorful objects attract the eye and the pocketbook. According to one research study, it was found that color increases brand recognition by 80%. Think Coca-Cola. McDonalds. IBM, often dubbed “Big Blue.” Do their vibrant colors stand out to you?  They’re meant to.

Yet, the value of color consistency goes beyond brand recognition. In fact, this same study cites that color can improve reading comprehension by 73%; learning, 55-68%; reading, 40%.

The stats are persuasive. And companies purchasing print are demanding high value color, and the ability to keep it consistent,  no matter the application. As such, the push for better, more affordable digital color management tools is on. The good news is that these tools have become just that: more affordable and more versatile. What was once the domain of high-end print providers has now shifted to the “printer on the street,” so to speak. Today, nearly any size shop can find a color solution to fit within its budget and business goals.

For a small subscription fee, for example, printer service providers can tap into cloud-based services and gain access to color management tools that can help create a lifetime of brand recognition. 

With today’s advanced color management technologies, customers no longer have to settle because of color limitations. Getting the exact right color is not just possible, its affordable, thanks to improved color management.

How to realize your color management opportunities

Given the fast pace of change and challenges, should your company or department invest in color management technology now? To most effectively make this decision, let’s consider the print landscape of the future.

  • The boundaries of color matching and color manipulation will continue to expand in high-end businesses, especially as traditional print services providers move to becoming marketing services providers, where consistent branding is crucial. Consistent color underpins consistent branding by generating a common “look and feel” across marketing channels. Correct color management can ensure that banners are highly saturated for visibility, brochures look natural, and even screen prints on a T-shirt look right.
  • Print service providers producing “pleasing colors” will invest even more time and attention in color management. Smart color management leads to improvements in both operator efficiency and process control, which cut down on make-ready and production time — and ultimately increase the bottom line of any size business.
  • Print service providers will further boost demands that color management solutions help them run their business, not just a bunch of devices. They will insist on knowledgeable consultants who can recommend total solutions.  
  • A trained team. As with any other technology investment, color management tools do require an investment in personnel training. To cover this base, companies are purchasing the services of IDEAlliance Certified Color Management Professional Masters and Experts, who can ease the pain and speed results.

Your competitors are aiming to pump up customer satisfaction, reduce production time and waste, and lower overall costs. Choosing the right color path, the right tools, and the right partner can help your business reach into a colorful new marketplace.

Take the challenge.

Take the lead.

To learn more on how to keep your color management consistent, watch this video:

Why Slowing Down Can Help Your Small Business Speed Up

Running a company of any kind means that you likely spend a lot of time in planning mode, mapping out the future for various elements of your business.

Whether it’s finances, growth strategy, marketing or just about any other critical component, most small business leaders would agree that winging it rarely yields the best results. Unfortunately, I see far too many businesses doing just that in one important area: technology.

It’s entirely understandable why this is the case. Technology is often viewed as nothing more than a set of tools (and a cost center) required to get work done as opposed to a strategic element of the business. The “if it ain’t broke, don’t fix it” mentality is pervasive in companies of all sizes, so there is a natural tendency to only think about technology when something needs to be replaced. This is especially true in organizations with little or no dedicated IT staff.

Free time is an incredibly finite resource for most small business leaders, so slowing down to map out a technology plan can feel like a luxury that many cannot afford. However, dedicating some time up front can pay significant dividends in the long run. Here are four ways that your business can benefit from a formalized technology plan:

Reduce waste, reduce costs

You’re paying too much for some of the technology you use. This is true in just about any organization, but it’s impossible to identify and address inefficiencies without first taking stock of your technology resources and how they’re being used. On-premises email servers are a common offender, and many businesses have extra software licenses collecting virtual dust. In fact, a recent study found that nearly 70 percent of technology spending may be misallocated.


Office real estate can be a helpful analogy for how to think about technology utilization. You wouldn’t want to pay for a space that’s twice as big as what you need, and paying for more technology than you need doesn’t make any more sense. This is one of the many areas where the cloud has been a revelation for small businesses. It reduces upfront capital expenditures and allows you to only pay for what you use, which is a tremendous boon for growing businesses and ones that require part time or seasonal workers.

Incorporating a roadmap for the adoption and deployment of technology into your overall business plan can go a long way towards ensuring resources are allocated correctly and the technology you’re paying for is actually being used. The resulting savings can help pad the bottom line or even be redirected into new technologies that drive more strategic value for your business.

Increase employee productivity and satisfaction


Another area where the costs of improper planning may not be immediately apparent is how your technology helps—or hinders—your employees’ ability to get work done. We have become so dependent on technology that poor performance or lack of interoperability can be a substantial drag on productivity. Time that workers have to spend tracking down a lost file or waiting on a slow computer is time they’re not able to do their job.

Information Mobility, how documents and data move through your organization, has a massive impact on the speed and effectiveness of your business. How do your employees find and access important files remotely? Are they able to print documents from their smartphones or easily transfer a scanned contract to their device? Without proper planning, businesses often end up with a mishmash of devices and technologies that do not work well together.

The effects of poor technology planning on employees extend beyond productivity. We’ve all felt like throwing our computer out of a window after losing hours of work due to a software crash. When poor performance and ineffective technology are constant frustrations it can have a material impact on employee satisfaction, retention and even recruiting.

Identify security and compliance risks

Organizations that take a reactive approach to technology face an increased risk of data breaches or regulatory missteps. Protecting your assets requires you to first take the time to evaluate the threats that your organization faces. It’s easy to be blindsided by a crisis when you can’t see the forest through the trees.

Often the lack of planning around security stems from the fact that businesses assume they aren’t an attractive target. The reality is that you don’t have to be a global bank or a massive retailer to be at risk. Attacks on small businesses happen with alarming regularity, and the issue is compounded by the prevalence of insufficient planning.

There is also a common misconception that compliance considerations are limited to companies in highly regulated segments such as healthcare or finance. While such industries are subject to additional scrutiny, any business that accepts credit card payments, collects customer data or maintains employee records must adhere to certain compliance guidelines. Developing clear policies for how to manage and store such information will reduce your exposure for fines or other regulatory complications.

Use technology to grow your business

Taking a more strategic approach to technology planning allows you to shift your IT focus towards areas that can drive tangible business value. The resources saved through reducing wasteful spending and avoiding the costs of security breaches can be reallocated into solutions that help drive customer acquisition and retention.

Small businesses have more technologies to help them uncover valuable business insights than ever before. Solutions such as customer relationship management software, data analytics and visualization tools and enterprise resource planning suites used to be prohibitively expensive. Because of the cloud, smaller organizations can now adopt these technologies to help expand their business as well. Careful planning will allow you to identify the tools that will help you achieve your goals and ensure that they’re integrated effectively.

The axiom “measure twice, cut once” applies to most things in life, and technology planning is no different. You’ll waste a lot less time and money dealing with problems by investing some effort in a plan to prevent them in the first place.

Emerald Wins Ricoh's Service Excellence Award Two Years in a Row

We are proud to announce that Emerald has been awarded the 2017 Ricoh Circle of Excellence Service Award. This is the second year in a row that Emerald has received this honor. This prestigious award recognizes the "best of the best" among Ricoh authorized dealers nationally through a series of benchmarks and evaluations. It measures service personnel in productivity, training, equipment performance and parts proficiency and is only awarded to a hand full of top performing dealerships nationally.

We our very proud to be recognized for our service again as we continue to provide they very best and most personal service in the industry. A special thanks goes to the Emerald technical team for all of their hard work!

Emerald's Tech team

Emerald's Tech team

Get Your Small Business out of the 80s

Article by Mike Melloy for Workintelligent.ly

When it comes to our entertainment today, perhaps no decade has been as thoroughly mined for style and nostalgia than the 80s.


TV and film studios are producing a constant stream of reboots to long-dormant franchises. Old school 8-bit graphics and sound have once again become an incredibly popular aesthetic in video games.

Regardless of how you feel about our 80s retro obsession, it has clearly carved out a place in the lexicon of modern pop culture. One throwback from the decade that you would expect to be less appealing is its outdated business processes. Nevertheless, a surprising number of small businesses are still using them.

Is your business still stuck in the ‘80s? Here are three common vestiges from that bygone business era—and easy suggestions for bringing them into the modern world.

1. You still keep your records in filing cabinets

Keeping physical records is costly and takes up valuable office real estate.

It’s also dangerous.

In a particularly dramatic example of the risks, muddy water from a burst pipe at Harvard flooded a half a million negatives of pictures taken by astronomers around the world for nearly a century.


Fortunately, the negatives weren’t destroyed, but saving them has proved to be quite a headache. First, they had to be loaded into 2,000 boxes and rushed to freezers to prevent mold. Over the next year, they’ll have to be unfrozen, cleaned, digitized, and placed back in order. If they had been digitized in the first place, none of this ever would have happened.

Floods aren’t the only problem—physical documents are also subject to fire and theft. Of course, a disaster or a burglary could theoretically happen at a data center, but at least you’d have a backup in place.

Why not join the 21st century? Having documents converted to digital formats is relatively painless these days, and once it’s done, you can access them anytime and anywhere, improving productivity by light years.

2. You spend hours filling out paperwork

Nobody enjoys the drudgery of filling out forms, paying bills, and processing invoices manually—yet, according to a recent study, the average finance worker spends half a day doing just that. A separate IDC study found that 58 percent of businesses still rely on paper documents for critical business processes, leading to inefficient workflows.

You don’t have to be in the Fortune 500 to benefit from automating your work flows. It makes a big difference, especially for functions like accounts payable, where you scan invoices, press a button, and you’re done. An automated system puts information into correct fields for processing so you don’t waste valuable time doing it yourself. After that, the invoices are sent to the finance department for approval if necessary, then they’re on their merry way to the service provider.

Taking human hands off of documents not only saves time, it reduces the possibility of errors along the way.

It saves you money, too—an AIIM study found that two-thirds of businesses adopting paper-free processes reported a payback within 18 months, as well as better audit records, faster response time, improved productivity, and better monitoring of process status and workflow.

3. Business travel is busting your budget

Sometimes attending a conference or spending face time with a client makes sense, but not all the time. The amount of money businesses spend on travel has reached astronomical levels, now approaching $300 billion annually.


In addition to hotel bills, meals, mileage and airfare, little things like baggage fees, cab fare, tips, and even ATM charges add up to real money over time. Travel is also a time sink that puts you behind on day-to-day tasks, making you feel overwhelmed when you return.

When modern collaboration tools like audio and video conferencing, interactive whiteboards, and inexpensive VOIP are available, there’s no reason to spend so much of your time and money on travel. Take a look at your needs and choose the solution that works best for you.

Fortunately, transporting your business from the 80s won’t require a Flux-Capacitor-equipped DeLorean. The business equivalent of time travel can now be achieved by implementing a few simple and inexpensive technology updates—avoiding pesky concerns about unraveling the fabric of the space-time continuum in the process. Your only regret will be that you didn’t try it years ago.

Ready to modernize your business processes? We can help you get you get started today.

Emerald supports The Jillian Fund and MWA Intelligence's Ride for Jillian

Emerald is a always a proud sponsor of The Jillian Fund. We are happy to announce our support of MWA Intelligence, Inc's motorcycle ride from Arizona to DC. The cross country ride will be in memory of Jillian Gorman and to benefit the Jillian Fund. We wish all of the riders good luck and a safe trip!

Find out more about The Jillian Fund, the ride for Jillian and how to get involved here: http://ride.mwaintel.com/

Emerald supports The Jillian Fund

Emerald recently celebrated the holiday season at their annual Christmas party. The highlight of the evening was a donation from Emerald employees to The Jillian Fund. The Jillian Fund provides financial support to parents with children who are suffering life-threatening illnesses requiring critical care. Receiving the donation is George Gorman, Chief Ambassador and Kevin Doyle, Trustee of The Jillian Fund. 

To find out more about The Jillian Fund and how you can help, visit: www.thejillianfund.org




Ricoh Circle of Excellence Award 2016

Emerald is a recipient of Ricoh 2016 Circle of Excellence Award for service. This prestigious award recognizes the "best of the best" among Ricoh authorized dealers nationally through a series of benchmarks and evaluations. It measures service personnel in productivity, training, equipment performance and parts proficiency and is only awarded to a hand full of top performing dealerships nationally.